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Run4ward

Run4ward

Run4ward is a fitness app for iPhone that combines GPS tracking for runs and conversion of calories into points which can be redeemed for rewards in participating merchants. I checked numerous fitness apps for reference with regards to the user experience. The difference was integrating the rewards system as well as the social aspects of the app.


Branding

I designed the logo which is a simple graphic that conveys activity. The colour scheme is a neon green contrasted with dark accents but still dominantly light for the main interface.

 

 

Design

I went through a quicker process of wire framing for this app and jumped straight to visuals. Below are the high-fidelity mockups created for Run4ward.